Social branding For Google play music
DESIGN DIRECTION
Opportunity: Brand a international music service for a power house tech company. Google Play Music.
Idea: Unite all Google Play and "Google Play Music" under one social umbrella. Conversation for the artists on GPM highlighting concerts and news, being one of the firsts to develop podcasts through partnerships for a major music platform.
Execution: Work with A&R to develop creative content, level up the design and art theory for the Visual ID and create a space for Google Play music to speak to the fans.
