Calbee

CREATIVE AND BRANDING

CREATIVE DIRECTION

Havest Snaps

Words

OVERALL

  • Awareness-focused boosted and paid social efforts helped introduce Harvest Snaps to a wider audience

  • Utilizing influencers — especially those who reached out and already had an interest in Harvest Snaps — allowed us to create authentic, custom content and drive page followers and likes

  • Balancing our primary focus on awareness with some conversion-focused tactics (like retailer ads) helped to create a well-rounded campaign with stronger engagement

  • Focusing on the best-selling SKUs with the most availability in-store helped drive substantial increases in sales

  • Strategic & rich data display targeting proved to drive efficient web traffic, with display driving strong CTRs + 1,414% above industry benchmarks 

SNAP SOUNDS 

  • Earned 14.5MM total views

  • Paid ads drove a View Rate +400% above benchmark 

  • Content yielded +67% above avg. watch time benchmark (:05s vs. :03s)

  • Generated tremendous PR (41 pieces, with an estimated 87K views and audience of 4.02 million

  • The press included notable publications such as Ad Age, Mobile Marketing, and many more

ASMR

11MM impressions and garnered 1.9M views on TikTok

View Rate +150.94% above benchmark (13.40% vs. 5.34%)

+100% above Avg. Watch Time benchmark (:05s vs. :03s)

Led to purchases using Influencer promo codes