Valvoline

Creative Content Road Map

CREATIVE DIRECTION

Opportunity
The phrase “low-interest category” gets thrown around a lot in automotive maintenance. We respectfully disagreed. We wanted to make VIOC Valvoline instant oil change part of the conversation when it comes to fun and good care care.

Idea
A well-maintained car isn’t a chore. It’s the jumping-off point for a life spent in motion. Exploring. Seeing. Doing. Living.

Execution
We’ve elevated the content and the engagement, creating social series around love of driving building influencer partnerships and making VIOC part of the culture.

PASSION FOR MILES

Elevating a vehicle’s performance, the industry, and car culture itself – VIOC’s marketing was a well-oiled machine this year. Our client needed it all in one video, and needed it fast for their annual Vamily Reunion.

We created a reel that celebrated the their big marketing wins in 2024, as well as the technicians in the trenches – the backbone of the brand.

SCENIC ROUTE SUMMER: SOCIAL VIDEO SERIES

Rules of the roadtrip? The driver DJs. Shotgun navigates. Never pack heavy.
Always prep first.

We created six road trip videos for our followers – iconic routes all across America. From majestic landscapes to breathtaking skylines, every post invited and inspired our followers to prep the car at VIOC and hit the road.

Monthly Content: People want to have fun, any brand can meme, you just have to be brave.

4M TOTAL USERS REACHED +83% IG FOLLOWER GROWTH

Have A Happier Driving Season

Concept
Winter readiness is driving happiness. Valvoline Instant Oil Change hereby declares Winter to be Driving Season.
We’ll all be in our cars more. So let’s celebrate being in our cars more. From shopping runs to office parties. Family gatherings to fun little outings.
Hit your VIOC. Enjoy our new offers. The forecast this Winter is Easy. Wherever you go, you’re ready for a happier Driving Season.

What the work does: